Lev6:12 The fire on the altar shall be kept burning on it. It shall not go out, but the priest shall burn wood on it every morning; and he shall lay out the burnt offering on it, and offer up in smoke the fat portions of the peace offerings on it.
The responsibility of the priest was to keep the fire going. It could never burn out. You are the priest of your company, and it is your responsibility to keep your vision burning.
What Does Fresh Marketing Look Like?
With marketing one key is that you have to be consistent; though it can be hard trying out new things, you have to. Keeping your marketing fresh also means incorporating some amount in the budget that you can “play with.” I have a set number for every quarter that is okay to lose. For the last two quarters all of my trials ended up being a loss; however, the two before brought in so much money that we had a positive year end.
Be brave to try out new things. Here are a couple ideas that we are testing now and that seem to work out great:
- YouTube paid ads
- Facebook retargeting
- AdWords retargeting
- Facebook like generation
- Online community building on Google+ and LinkedIn
Areas To Test
There are some things that won’t change in marketing such as content creation. As long as you can create high-quality content that is engaging your prospects, you are good to go. Try out all kinds of different methods.
Create the same video in different ways. Do a headshot, a screen capture with voice over, some funny illustrated video, etc. Come up with the text, break it down into slides like a PowerPoint presentation and give it to kids to illustrate it. Set up a camera pointing at a desk and just narrate it. That sounds pretty darn easy, huh?
I have to be honest with you: I really kept Google+ on the back burner for a long time. Now that I have launched this blog, I figured why not give it a shot. Well, it looks like I’ve received much more results from Google+ than Facebook! I’ll keep pushing and trying.
The other example is when I worked for a Hollywood film studio. They asked us to promote a new movie. We launched a Facebook, Twitter, YouTube, Instagram, and Pinterest campaign medley. Guess what. Instagram brought in more visitors alone in the first month than the four other heavy hitters together! By the way, our secretary started Instagram just for fun! J So, you never know…
I am a big fan of trying things out such as RTB, retargeting, and YouTube paid ads. I’m currently testing Facebook retargeting through AdRoll, and I think they are worth a shot. I’ve talked about this before on the YouTube Cheat Sheet From Heaven, but Virool is a pretty great tool. It can help you crank up your video views and build some social proof.
Keep playing and testing. Track everything down to the keyword level, conversions, ROI, visitor behavior, etc. I think the number one tool for that is HubSpot. I have been in the business for eight years, but I’ve never seen such a great tool, ever. If you need some help with that or have any specific questions, just ask below.
What have you been trying out lately? Any great success? Please share with us.